Secrets Of Selling Less And Earning More With High-End Products

One of the major secrets of highly successful Internet entrepreneurs is that they sell high-ticket products instead of low-ticket products. This is because high-ticket products have a much higher profit margin, which means lesser sales are required to reach sales goals.

One of the arguments against selling high-end products is that there will be too little customers and it will be better off selling cheaper products. This might be true in some cases, but only if the product and the marketing are wrong. If the product is not good enough, nobody will pay a higher price for it. And if the marketing is targeted to lower-end consumers with not-so-deep pockets, then the product won’t sell.

A big plus of selling high-end products is that they have a higher perceived value among consumers. If we see a $100 shoe and a $20 shoe in a store, we will automatically and subconsciously assume that the $100 shoe is of a higher quality. It’s human nature. Having said that, your product must still deliver or you will be flooded with refunds, and we don’t want that to happen.

If you want to sell high-ticket products, it is important to develop a sales funnel. What this means is that you start out selling low-end products to your leads first, before gradually moving on to more expensive, advanced products. This is called a sales funnel or a product funnel. It’s a proven way of selling more high-end products and maximizing the value of every customer using a system.