Tips to Promoting Online Marketing Strategies to Offline Businesses

As an offline business owner I get a lot of sales calls and sales people stopping in my place of business. Everyone from stockbrokers, real estate brokers, carpet cleaners and sales people selling internet marketing strategies. In fact, I had two different IM’ers drop in last month alone.

I am a firm believer in talking with every salesperson that comes in my door (even if it is for five minutes). By following this mindset, I have not only made very good friends but also I have made great business contacts that I still have today.

Although my company runs almost all of our IM in-house I especially make it a point to talk with IM’ers walking in my place of business. Because I may end up hiring one in the future.

Anyway here is a quick overview of what I look for in the IM’s that walk in my door.

- They must be polite to everyone they met at my place of business. A salesperson should never think they can be rude the receptionist at the door and polite to the business owner. In many small businesses, the receptionist may be a family member or the spouse of the owner.

I had one guy come in demanding to see the owner of the business and said he didn’t want to talk to anyone but the owner. The reason he was so demanded was because he was an IM’er who could teach ue how to double our sales by following his Internet marketing advice. (Little did he realize I greeted him at the door.)

One thing IM’ers should keep in mind when they walk into the door of a small business is it is as if they walking into the home of the business owner. Many small business owners (SBO) live at their businesses 10-12 hours per day. Many don’t appreciate it when a person they have never met before walks into their business who is impolite or rude.

- If the owner of the business tells you they are busy and asks you to leave a business card and a brochure, please don’t continue to try to sell them. The SBO may be very busy. You may have caught him/her in the middle of an important meeting or just walking out the door. Leave a business card and make a note to follow up.

- Make the sales appointment early in the morning. I really like it when a sales person says she will meet me in my office at 7:00AM. It not only shows me she is an aggressive sales person but she also understands how hectic late morning or afternoon hours can be at a small business.

By meeting the SBO early in the morning you will have a better meeting. The phones aren’t ringing off the hook or their store isn’t packed with customers. This will allow the SBO to really listen to your presentation and fully understand what you are offering.

- If an SBO asks you the call them or meet with them at a specific time…don’t be late. Just like you, SBO’s have very business schedules. Nothing is worse than waiting for someone who is 15 minutes late for a call or meeting. If you are going to be late, give them a call and let them know.

- Don’t oversell your services. About six months an IM’er walked into my store and after five minutes of talking with him, I agreed to meet him later in the week to further discuss his IM services. Unfortunately, he oversold his services.