Tips to Promoting Online Marketing Strategies to Offline Businesses

As an offline business owner I get a lot of sales calls and sales people stopping in my place of business. Everyone from stockbrokers, real estate brokers, carpet cleaners and sales people selling internet marketing strategies. In fact, I had two different IM’ers drop in last month alone.

I am a firm believer in talking with every salesperson that comes in my door (even if it is for five minutes). By following this mindset, I have not only made very good friends but also I have made great business contacts that I still have today.

Although my company runs almost all of our IM in-house I especially make it a point to talk with IM’ers walking in my place of business. Because I may end up hiring one in the future.

Anyway here is a quick overview of what I look for in the IM’s that walk in my door.

- They must be polite to everyone they met at my place of business. A salesperson should never think they can be rude the receptionist at the door and polite to the business owner. In many small businesses, the receptionist may be a family member or the spouse of the owner.

I had one guy come in demanding to see the owner of the business and said he didn’t want to talk to anyone but the owner. The reason he was so demanded was because he was an IM’er who could teach ue how to double our sales by following his Internet marketing advice. (Little did he realize I greeted him at the door.)

One thing IM’ers should keep in mind when they walk into the door of a small business is it is as if they walking into the home of the business owner. Many small business owners (SBO) live at their businesses 10-12 hours per day. Many don’t appreciate it when a person they have never met before walks into their business who is impolite or rude.

- If the owner of the business tells you they are busy and asks you to leave a business card and a brochure, please don’t continue to try to sell them. The SBO may be very busy. You may have caught him/her in the middle of an important meeting or just walking out the door. Leave a business card and make a note to follow up.

- Make the sales appointment early in the morning. I really like it when a sales person says she will meet me in my office at 7:00AM. It not only shows me she is an aggressive sales person but she also understands how hectic late morning or afternoon hours can be at a small business.

By meeting the SBO early in the morning you will have a better meeting. The phones aren’t ringing off the hook or their store isn’t packed with customers. This will allow the SBO to really listen to your presentation and fully understand what you are offering.

- If an SBO asks you the call them or meet with them at a specific time…don’t be late. Just like you, SBO’s have very business schedules. Nothing is worse than waiting for someone who is 15 minutes late for a call or meeting. If you are going to be late, give them a call and let them know.

- Don’t oversell your services. About six months an IM’er walked into my store and after five minutes of talking with him, I agreed to meet him later in the week to further discuss his IM services. Unfortunately, he oversold his services.

Advantages and Disadvantages of Powder Metallurgy Gears

Whether by weight or by quantity, the proportion of powder metallurgy (PM) and metal injection molding (MIM) gears is much larger than that of PM parts in other fields. Gears, ratchets and cams are all suitable for powder metallurgy, because, in terms of powder metallurgy and MIM gears, besides low cost and high production efficiency, there are also the following advantages.

(1) The dimensional accuracy of powder metallurgy gears produced in large quantities is uniform, especially when carbide die is used.

(2) Because of the porosity in the material structure, it is helpful for the gear to run smoothly and self-lubricate.

(3) Powder metallurgical gears with blind angle can be made, which can eliminate undercutting and retracting grooves when cutting gears. When making this kind of gear by powder metallurgy, special support is needed at the blind end.

(4) Gear can be combined with other shape parts, such as cam, ratchet, other gears, etc., and integrated production can be realized by powder metallurgy process.

(5) Bevel gears, bevel gears with equal diameter, helical gears and other special tooth-shaped gears can be made.

(6) Standard involute gears can be made, which is simpler and cheaper than other methods.

(7) The ratchet wheel, like the gear, is easily manufactured by powder metallurgy and MIM. Root cutting should be avoided, and large radius should be allowed at the top and root of teeth.

Powder metallurgy and metal injection molding have the characteristics of excellent surface roughness, uniform performance among parts and self-lubrication, which is especially advantageous for making gears and cams. Sintered cams with self-lubricating properties often have more durable surfaces than grinders. Powder metallurgy gears can be formed at one time, which not only saves cost, but also improves productivity.

Harbermetal is a professional manufacturer and solution provider of metal powder injection molding process (MIM) and PM process. We provide our customers with high volume structural, functional and appearance parts of various materials with high precision, complex shapes, good performance and exquisite appearance, and we have the ability to develop ceramic and titanium alloy materials to meet the needs of different types of customers. The company mainly provides all kinds of precise and complex hardware structure parts and components to worldwide enterprises in the fields of 3C consumer electronics, new energy, drones, medical devices, automobiles, aerospace, civil consumer goods …… etc.

Powder metallurgy has lots of advantages, such as material saving, energy saving, high efficiency, suitable for mass production, good size and shape repetition, low noise and low wear when gears are running etc., so it has been widely used. The main defects are impacting resistance and poor impact function. Therefore, it is very important to enhance its strength.

A. Strength characteristics of powder metallurgy gears

1. The expansion coefficient of materials and the accuracy of dies mostly depend on the accuracy of powder metallurgical gears. Generally, the domestic die for gear within 50 diameters is between 8-9 grades, while the imported die is between 7-8 grades. If it is helical gear, it can also be a higher grade. The greatest advantage of powder metallurgy gear is that it can be produced in large quantities and has good consistency.

2. For ordinary FN0205 powder metallurgy gear, it can carry torque up to 14NM, warm-pressed parts can reach 20NM, and warm-pressed FD0405 can reach 25NM. Therefore, in the case of professional powder metallurgy design, gears weight can still be reduced by 30-40%.

B. Increasing the strength of powder metallurgical gears

1. For high strength powder metallurgical gears, they should have high density and follow the process of “pressing-preheating-reheating-heat treatment”.

2. Lower carbon content can ensure that the product has high surface hardness and wear resistance in heat treatment. Low carbon will make the product have excellent impact resistance.

3. Adding 2%-3% Ni and 2% Cu into the material can obviously improve material impact strength after sintering.

4. Compared with carburizing and quenching, carbonitriding products have excellent wear resistance. Lower carbonitriding temperature guarantees parts core strength and reduces the quenching deformation.

Food For Thought on Launching a Google AdWords Campaign

Focus your Google AdWords campaign on your target market. Know what customers you want and who you don’t want. As an example, if you’re a real estate salesperson, your prospective clients might be in a tightly defined geographic area; so there’s probably no need to launch a nation-wide advertising campaign. Your money will be better spent in your own back yard…unless of course you’re targeting clients who work for an out-of-area company that’s relocating people to your area. Google AdWords allows you to show your advertisements to the entire world, or to a narrowly focused metropolitan area. Geographic targeting is extremely important if your clients can be defined this way.

Look at your prospects from many different angles. Talk to past clients to really understand why they bought your product or service. Dig deep into their psyche. This will help you better define your offer and the message you’ll use to get people to want to learn more about it. Make sure your message resonates on an emotional or financial level. Here’s an example: let’s say you’re a wedding photographer looking to grow your business. Does you business offer “wedding photography services”, or “the opportunity to capture and preserve one of the most important days of your prospect’s life”? Your offer should be valuable in your prospect’s heart or wallet.

Does your website support your business? If you’re serving a market niche, your website should speak to this niche. If your customers are in the agricultural business, don’t show pictures of skyscrapers and cityscapes on your site. Your clients will appreciate seeing pictures of farms & trucks and will probably feel comfortable with green & yellow colors (John Deere). If you’re trying to sell a product online, make sure the product your client sees when they land on your site is the product you have featured in your online advertisement. This sounds simple enough, but you’d be surprised how many sites ignore this basic principle.

Does your website have the tools necessary to measure the effectiveness of your online campaign? Most of the template website providers offer some sort of tool for analyzing website traffic. If your website provider doesn’t offer a traffic analyzer, or if you have a custom-designed site, ask your site provider to install Google Analytics® – it’s free, easy to install, and provides a very clear picture about your website’s traffic. Website traffic tells you a lot about the behavior of your site visitors – how many users are visiting your site, what hours of the day they’re visiting, what geographic areas they’re coming from, how much time they’re spending on your website, how many & what pages are being viewed most often…the list goes on. A good traffic analyzer is worth its weight in gold. Without one, there’s no way to effectively manage an Adwords® campaign. You don’t drive a car without a speedometer or gas gauge, so don’t run a website without a traffic analyzer!

You’re not in the business of buying clicks, so don’t measure your AdWords campaign effectiveness by the number of click-thrus you’re receiving (and paying for). Set up measurable conversion goals, such as: online orders received, new users registering on your site, or downloading a free report. You’ll probably value new orders received from your AdWords campaign much more than you will the number of visitors hitting your site. The number of site visitors is exciting, but if they’re not moving closer to doing business with you, you’re throwing away your hard-earned money.

Once you’re ready, begin building a list of keywords and phrases you think your ideal prospects will use in a search engine that would lead them to your site. You should use a spreadsheet or word processor to quickly copy and paste words and phrases, in every variation possible. Include misspelled words. You’d be surprised how using misspelled words can place you higher in the search engine’s results at a fraction of the correctly spelled word! Google has some great tools for generating keywords. Create as many keywords as you can, but make sure they are relevant to what you’re offering.

Have a budget in mind. Google allows you to specify your daily advertising budget limit as well as how much you’re willing to offer for each keyword click-through. Make sure you take time to really think through how much you want to invest. If it’s $500 a month that’s less than $17.00 per day. If you have several hundred keywords and they are all bidding in the $1.00 range, you should receive 17 click-thrus to your site each day (in an ideal world). If you have a small budget, consider placing your bids on the keywords that are most relevant to your business.

Monitor and adjust. Monitor your campaign and adjust it until you start seeing the traffic you want. This process is as much art as it is science. Online advertising is an incredible tool for increasing sales. The beauty of Google AdWords – you can put your foot in the water to test it out before diving in. If you feel like your in over you head, get some professional advice. There’s a whole industry out there built around optimizing your AdWords campaign.