Hire The Right Lighting Equipment To Enhance Production Value

Lighting equipment hire is an essential part of any production, considering the expenses involved in the purchase of the required accessories. Lighting and grip equipment rental services provide excellent combo packages, including all types of lighting kits and grip gears, which is essential to enhance the value of videos shot for:* Commercials
* Documentaries
* Independent films
* Industrial videos
* Corporate eventsLighting kits are also hired for still photo shoots. With fast advancement in the film-making technology, production is not exclusive to bigger projects. Small-scale projects are launched with the help of rental companies that provide assistance and equipment required for a quality video creation, at a reasonable budget.Necessity of Lighting Equipment HireIt is not always possible to shoot a good video with the natural light available. To deal with the times where good lighting is required for effective production, producers make use of supplementary lights through lighting equipment hire.Every production venture has its own specific requirement of lighting equipment and accessories to enhance the quality and value of the video recorded. It is practically impossible for producers to purchase every accessory needed for a project. The best option is utilizing lighting equipment hire from rental services that stock up a complete range of accessories from the top manufacturers. Most of the new-generation lighting kits consume less energy, do not emit heat, and have excellent daylight balancing quality.Types of Lighting Kits and Grip GearsBasic Grip Equipment And Lighting Kits Include The Following Accessories:* HMI magnetic lights
* Tungsten lights
* Florescent lights
* Overheads and bounces
* Dimmers
* Cables and blocks
* Grip gears consisting of stands, clamps, and other hardware
* Unit equipment like pop-up tents, umbrellas, traffic cones, chairs, and radiosOften, rental companies have combo offers, which include the standard vans, mini-sized trucks, and generators, fulfilling every need of production.Equipment for Higher Budget ProductionLighting equipment hire does not meet all the requirements of bigger budget productions. Outdoor shooting requires heavy and expensive equipment, like:* Aerial camera systems
* Camera trolleys
* Camera cranes
* Remote heads for mounting cameras
* High-resolution cameras
* Cable cameras
* Bigger generators and vehiclesA reliable and efficient rental service should be able to meet all the above needs of a production with competence.As not all videos are shot outdoors, it is helpful if the rental company can combine the studio hire with grip and lighting packages for indoor shootings.With the help of highly skilled and creative gaffers, who provide assistance all through the working of a project, creating a wonderful production becomes a memorable experience for the creative community.Lighting equipment hire from a competent, experienced, and reliable rental service eases the burden and lowers the costs involved in production to a great extent. Most rental companies have websites with detailed information about the services and equipment available, including the cost. The order can be placed online, after finding a suitable package required for the purpose of production.

Secrets Of Selling Less And Earning More With High-End Products

One of the major secrets of highly successful Internet entrepreneurs is that they sell high-ticket products instead of low-ticket products. This is because high-ticket products have a much higher profit margin, which means lesser sales are required to reach sales goals.

One of the arguments against selling high-end products is that there will be too little customers and it will be better off selling cheaper products. This might be true in some cases, but only if the product and the marketing are wrong. If the product is not good enough, nobody will pay a higher price for it. And if the marketing is targeted to lower-end consumers with not-so-deep pockets, then the product won’t sell.

A big plus of selling high-end products is that they have a higher perceived value among consumers. If we see a $100 shoe and a $20 shoe in a store, we will automatically and subconsciously assume that the $100 shoe is of a higher quality. It’s human nature. Having said that, your product must still deliver or you will be flooded with refunds, and we don’t want that to happen.

If you want to sell high-ticket products, it is important to develop a sales funnel. What this means is that you start out selling low-end products to your leads first, before gradually moving on to more expensive, advanced products. This is called a sales funnel or a product funnel. It’s a proven way of selling more high-end products and maximizing the value of every customer using a system.

Importance of Downstream Marketing in Product Launches

Most companies feel that new products are the lifeblood of a strong company. This is referred to as upstream marketing. However, your marketing efforts cannot end there if your new product is going to be successful. Strong downstream marketing efforts are needed.

Downstream marketing involves all your go-to market activities, including:

Product Training
Sales Tools
Marketing Communications (advertisements, brochures)
Post-Market Surveillance
Product Training

This is often an overlooked step when launching a new product, but is critically important. If your sales team doesn’t understand how the product works and why it provides great value to your potential customer base, they won’t be successful in closing sales. However, if they can speak technically and build rapport with their customer base, it’s quite possible that their customers will approach them first when they have technical questions. This can open opportunities to sell existing products in addition to the new product they are focused on.

Sales Tools

As a downstream marketer, one of your top goals is to provide anything necessary to increase the likelihood of success for your sales team. Training is a key first step, but sales tools are very important as well. Strong sales tools that enable your salespeople to properly demonstrate the product can build a potential customer’s confidence in the new product and disarm any potential causes for concern they may have.

Marketing Communications

It can be extremely difficult to sell a product that no one has ever hear of. For that reason, marketing communication efforts are important for building brand awareness of your new product. This includes advertisements, brochures, technical datasheets, technique guides and instructions for use to name a few.

Post-Market Surveillance

Downstream marketing initiatives are an on ongoing activity until the once new product is removed from the product portfolio completely. The goal of every product launch is to provide a product that delivers a great value to your customers. Post-market surveillance is an important step that is used to gather feedback from current customers to identify if your product is delivering this kind of value.

This feedback could provide data that leads to product modifications, additional new product launches or changes to your pricing strategy. One thing is for certain. There will be action items to complete by the end result of your post-market surveillance activities.